Moosylvania and the campaign for the 52nd state

Rather than presenting a key to the state of Moosylvania, Jay Ward presents a lock.

As a key part of their campaign, Jay Ward and his publicist, Howard Brandy, concocted a tour of the US, driving cross country to gather signatures on their petition to grant statehood to Moosylvania with the intention of presenting the scroll of thousands of signatures to President Kennedy.  Unfortunately for the duo, they arrived at the White House during the Cuban Missile Crisis and were unceremoniously turned away, receiving little or no publicity whatsoever for their efforts.

To make the tour, Jay decided that they should have their own vehicle in which to call attention to their campaign.  He gave artist Sam Clayberger a blank check to go buy a Ford Econoline van.  Sam was then asked to design the exterior and later execute that design.  Here are four of his concepts:

As you can see from the photo below, Jay chose the gaudiest, most attention-getting design, the one on the lower right.

And here are some shots of Jay Ward and Howard Brandy from the tour:

Barely visible behind the van, (I know, who's looking at the van?) is a steam-powered calliope that was carried in the rear of the van and which was deployed to announce the arrival of the campaign.

Moosylvania, the 52nd state

In 1959, Alaska and Hawaii had been just been welcomed into the United States, a mere two years before the debut of The Bullwinkle Show, and the country seemed to be on a roll for admitting new states.  Continuing the effort to gain recognition for The Bullwinkle Show, George Atkins and Allan Burns came up with a campaign to keep the ball rolling and admit the fictional state of Moosylvania as the 52nd state.  (Bonus points if anyone can name the 51st state and triple bonus points if anyone can name all 57 states that the 44th President claimed were part of the Union.)  To give weight to the campaign, an island between Minnesota and Canada was leased as Moosylvania for several years; Moosylvania was also later incorporated into a story line on The Bullwinkle Show.  You can read more about the campaign and "state" in Keith Scott's seminal history of Jay Ward, The Moose That Roared.

Atkins and Burns came up with a promotional brochure to educate US leaders and the populace as to the benefits of admitting Moosylvania, including a map of the proposed state:

Once you were convinced of the merits of statehood, you could become a member of the Moosylvania Swamp Rat Patrol:

There's a good chance that your materials could have come in either one of these envelopes:

Once you were on board, you could march in support of statehood:

Wear a badge trumpeting your support of the new state:

 

 

 Put a decal on your car or dorm room window:

Sing songs from the Moosylvania songbook:

Or listen to the music from A Salute to Moosylvania:

For those so inclined, you can hear the album here.  The site suggests that Allan Burns wrote the liner notes but because George Atkins was the writer of record for all the other promotions, it's more likely that the notes were his work with art by Burns.

All art by Allan Burns except for the two envelopes, badge and decal which were done by Sam Clayberger.  It's clear that working on the campaign for Statehood for Moosylvania must have been good for one's health as both artists are still with us today.